OMG IT’S LIKE TOTALLY PUMPKIN SPICE SEASON

As I walked past the Gresham Station Starbucks on my way to get Panera, high-pitched squeals stabbed at my eardrums. I turned around in annoyance to see that the #basics had found the PSL. Pumpkin spice lattè.

Pumpkin spice has been loved for years now. You either love it, or love to hate it.

Fall is no longer fall; it’s pumpkin spice season. Facebook is full of middle-age women posting PS memes; people on Snapchat are raving that their beloved lattè is back; signs advertise food items that producers randomly decided would sell more if they made them pumpkin spice-flavored. It’s crazy how the flavor of a spiced gourd could cause such an uproar.

However, I’m not going to lie: I absolutely love pumpkin bread.

I could eat it all day, every day, for weeks. So, it’s not like I completely miss the appeal. I just think that the trend has gone too far. I mean, Buffalo Wild Wings came out with pumpkin spice-flavored wings? Why? It sounds so disgusting. (Yet I can’t deny that it was a genius marketing strategy).

By producing pumpkin spice products, companies have a wow-factor, something that makes consumers talk, especially if it’s something that should never be PS. Companies are clinging to this trend in hopes of making money. It’s like the fidget spinner craze, except stronger.

They’re not the ones to realize that making a product – no matter how wild – pumpkin spice-flavored is a great move.

The dog treat company, Greenies, has pumpkin spice dog treats. Chobani has pumpkin spice Greek yogurt. There’s pumpkin spice Cheerios, pumpkin spice squeezable applesauce, pumpkin spice kombucha, pumpkin spice butter, pumpkin spice kale chips.

These random products have absolutely no right to be pumpkin spice, for any good reason. It’s madness and needs to stop.

Advocate Staff